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Innovate and Get "Buy-in" |
The Innovation Toolbox
Strategies to seize opportunities and rally the others
to your project |
Objectives
Innovation is recognized as a key driver for corporate growth
and career development. Trouble is, sources for innovation
are often overlooked, under analyzed or misunderstood. Technical
innovation often overshadows non-tech solutions, which can
actually deliver faster results with fewer resources.
Business plans often collapse into failure because the
underlying opportunities they are trying to seize have not
been properly analyzed.
The novel "Innovation by Opportunity" approach
provides the missing link that leads to a convincing business
plan. This step-by-step toolbox will help entrepreneurs
and intrapreneurs identify and turn an opportunity into
a feasible plan of action, or realize that it is not worth
pursuing. Validating the feasibility and potential of each
project is a prerequisite to any business initiative for
both entrepreneurs and intrapreneurs who want to boost their
career.
Through action learning and by using an actual business
opportunity, participants learn why multinationals, banks,
startups as well as non-profit and public sector organizations
have adopted "Innovation by Opportunity" to stimulate
and manage innovation.
Innovation can only be successful with other stakeholders’
“buy-in”, including internal ones (management,
colleagues, etc.) as well as external ones (clients, partners,
etc.). The training includes the tools necessary to influence
others and increase the chances of obtaining this “buy-in”.
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At the end of the seminar
you will be able to:
- Encourage initiative aligned with the objectives and
constraints of the organization
- Promote innovation of products, services or management
approaches, in line with corporate strategy (empowerment)
- Use the tools to turn an idea into a feasible and validated
action plan
- Stimulate the motivation and engagement of the employees
(retention of the star performers)
- Better understand the clients’ or other departments’
needs, while managing your unit in an entrepreneurial fashion.
This should translate into the identification and seizing
of commercial (or other) opportunities as well as an increase
in profitability
- Reduce the “silo” attitude and promote cross-boundaries
activities and cooperation
- Turn executives into « change agents »
- Decrease the resistance to change
- Prepare for the support of others (influence and negotiate)
- Convince and obtain buy-in in an ethical manner
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Target audience
- Executives and managers who want to contribute
to their organizations and give a boost to their career
by showing what they are capable of through innovation and
intrapreneurial behavior
- Innovators, entrepreneurs and intrapreneurs
who want to present their project to investors or their
superiors in a more convincing manner
- Marketing, R&D as well as business development
experts who want to use a structured model to supervise
and assess projects at the “ideation” stage
- Anyone who wants to increase the chances of success
of an existing or future project
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Practical information
- Onsite or offsite seminar including of indoor and outdoor
activities
- Interactive application of the tools presented on real
innovative projects of the organization
(= action learning)
- All inclusive price including training as well as hotel
and recreational activities (excluding transport)
- Eventual follow up of projects requiring more specific
support
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Facilitator and Coordinator
Raphaël H Cohen, PhD.
is the CEO of a Swiss-based international group of companies,
including several start-ups. His working experience on 3 continents
led him to develop expertise in strategic analysis and business
development, management, negotiation, HR, coaching and mentoring,
financial engineering, legal affairs (intl. taxation, licensing,
real estate, M&A, etc.), asset management, turning-around
businesses, interim and crisis management.
As active CEO and business angel, he brings
his hands-on experience in his lecturing and consulting activities
providing coaching and management services to senior executives,
directors and entrepreneurs. He serves on the board of several
companies and is a regular contributor for several business
publications. He is currently writing a book on "Innovation
by Opportunity".
In addition to his lecturing and teaching
activities, he designed and manages the University of Geneva
Certificate of Continuous Education in Entrepreneurship, which
leads to an Executive MBA in Entrepreneurship, as well as
the management skills education program for physicians and
executives at HUG (the Geneva University Hospitals). He has,
until 2002, managed the first four CREATE courses of Entrepreneurship
at both University of Geneva and EPFL (Swiss Federal Institute
of Technology) designed for engineers and scientists.
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For more information
please contact:
Management Boosters, Geneva, www.managementboosters.com,
Tel. (+41 22) 3048901, Fax (+41 22) 304
rc@getratex.ch
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