Innovate and Get "Buy-in"
The Innovation Toolbox
Strategies to seize opportunities and rally the others to your project
Objectives

Innovation is recognized as a key driver for corporate growth and career development. Trouble is, sources for innovation are often overlooked, under analyzed or misunderstood. Technical innovation often overshadows non-tech solutions, which can actually deliver faster results with fewer resources.

Business plans often collapse into failure because the underlying opportunities they are trying to seize have not been properly analyzed.

The novel "Innovation by Opportunity" approach provides the missing link that leads to a convincing business plan. This step-by-step toolbox will help entrepreneurs and intrapreneurs identify and turn an opportunity into a feasible plan of action, or realize that it is not worth pursuing. Validating the feasibility and potential of each project is a prerequisite to any business initiative for both entrepreneurs and intrapreneurs who want to boost their career.

Through action learning and by using an actual business opportunity, participants learn why multinationals, banks, startups as well as non-profit and public sector organizations have adopted "Innovation by Opportunity" to stimulate and manage innovation.

Innovation can only be successful with other stakeholders’ “buy-in”, including internal ones (management, colleagues, etc.) as well as external ones (clients, partners, etc.). The training includes the tools necessary to influence others and increase the chances of obtaining this “buy-in”.

At the end of the seminar you will be able to:

  • Encourage initiative aligned with the objectives and constraints of the organization
  • Promote innovation of products, services or management approaches, in line with corporate strategy (empowerment)
  • Use the tools to turn an idea into a feasible and validated action plan
  • Stimulate the motivation and engagement of the employees (retention of the star performers)
  • Better understand the clients’ or other departments’ needs, while managing your unit in an entrepreneurial fashion. This should translate into the identification and seizing of commercial (or other) opportunities as well as an increase in profitability
  • Reduce the “silo” attitude and promote cross-boundaries activities and cooperation
  • Turn executives into « change agents »
  • Decrease the resistance to change
  • Prepare for the support of others (influence and negotiate)
  • Convince and obtain buy-in in an ethical manner

Target audience

  • Executives and managers who want to contribute to their organizations and give a boost to their career by showing what they are capable of through innovation and intrapreneurial behavior
  • Innovators, entrepreneurs and intrapreneurs who want to present their project to investors or their superiors in a more convincing manner
  • Marketing, R&D as well as business development experts who want to use a structured model to supervise and assess projects at the “ideation” stage
  • Anyone who wants to increase the chances of success of an existing or future project

Practical information

  • Onsite or offsite seminar including of indoor and outdoor activities
  • Interactive application of the tools presented on real innovative projects of the organization
    (= action learning)
  • All inclusive price including training as well as hotel and recreational activities (excluding transport)
  • Eventual follow up of projects requiring more specific support

Facilitator and Coordinator

Raphaël H Cohen, PhD. is the CEO of a Swiss-based international group of companies, including several start-ups. His working experience on 3 continents led him to develop expertise in strategic analysis and business development, management, negotiation, HR, coaching and mentoring, financial engineering, legal affairs (intl. taxation, licensing, real estate, M&A, etc.), asset management, turning-around businesses, interim and crisis management.

As active CEO and business angel, he brings his hands-on experience in his lecturing and consulting activities providing coaching and management services to senior executives, directors and entrepreneurs. He serves on the board of several companies and is a regular contributor for several business publications. He is currently writing a book on "Innovation by Opportunity".

In addition to his lecturing and teaching activities, he designed and manages the University of Geneva Certificate of Continuous Education in Entrepreneurship, which leads to an Executive MBA in Entrepreneurship, as well as the management skills education program for physicians and executives at HUG (the Geneva University Hospitals). He has, until 2002, managed the first four CREATE courses of Entrepreneurship at both University of Geneva and EPFL (Swiss Federal Institute of Technology) designed for engineers and scientists.

For more information please contact:
Management Boosters, Geneva, www.managementboosters.com,
Tel. (+41 22) 3048901, Fax (+41 22) 304 rc@getratex.ch
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